Leffler Professional Writing Services
The Newsletter Gal
Newsletters Build Trust and Confidence
Confidence: When clients regularly see your name and logo, they remember you. They feel more confident about patronizing you. Regular contact with your client base is crucial to repeat sales. Keeping existing clients is significantly cheaper than getting new ones!
Trust: Your newsletter showcases your company's expertise. This builds trust. Your newsletter gives customers and prospects good information they can use. They start to associate your company with good feelings. Remember the importance of customer emotions—good feelings often mean good sales.
Why Hire Leffler Professional Writing Services?
Practice makes perfect. When in-house staff members are asked to produce a newsletter once in a while, they get out of practice and take longer. They already have too much to do! And, since they are usually not trained newsletter writers, the resulting newsletter may not look completely professional. If outside content is needed, they may take a long time to find it. Leffler Professional Writing Services gets plenty of practice making newsletters, navigating the newsletter software, monitoring the latest newsletter trends and identifying sources of content.
Content is King
Great newsletters have great content: interesting articles, tips, tidbits, ideas, announcements, cartoons and graphics.
To minimize the time you spend, we use:
- free, market-specific articles
- free, general interest tips and tidbits
- articles we research and write for you
- articles we purchase for you
- articles you dictate over the phone
- articles you write yourself
- your press releases
- your promotional materials
Additionally, Leffler Professional Writing Services can get cartoons and graphics—free, purchased or commissioned.
If you feel you do not really have anything to say, do not worry. We can provide articles that will interest your clients and showcase your business.
We will produce your newsletter on paper, email, or both.
Electronic Newsletters (e-newsletters)
Press
Sunday, September 16, 2007
Poughkeepsie Journal newspaper article including Lee Leffler: Making the Wi-Fi connection: Convenience of wireless can come at a cost
New website on the Transcendental Meditation technique and health, DoctorsOnTM.org.
Lee Leffler, "The Newsletter Gal" |
